EFactor's Event Recap:
San Francisco is fraught with entrepreneurs, especially in the tech industry. But what about those that are forging new paths in other industries such as fashion? San Francisco has entrepreneurs that are leveraging concepts such us sustainability to build their brands, and it is amazing how they are able to innovate and drive their business with sustainability as their business model.
Our speaker and moderator, Connie Ulasewicz, began our event with a educational overview of sustainability and how it expands beyond the environmental impact. She talked about three main areas including, recycling or "up" cycling, environmental conscious production, but also the humanistic side and how a clothing line can educate and build community awareness about sustainable living.
The panel kicked off with a discussion of what they were currently engaging in to develop the businesses. This included running fashion shows that showcase clothes that are entirely donated and used clothes, all the way to the use of old car seats for jackets. A major point that was discussed later on was how each of the entrepreneurs tackled building a following and how marketing plays a crucial role in the initial stages of getting the business up and going.
What really showed through in the discussion though was the strong passion that each of the panelist have for sustainability and for their niche in fashion. A good example was Josie Van Arsdale and how she stated that she would have taken the risk of starting a retail store no matter what, even if she had to fail and try again. It all comes down to the passion that helps them get through the difficult times, and ultimately is what sets them and their brand a part from any other.